Is your business being found online?

by Melinda on August 19, 2010

So, you’ve spent a lot of time, energy and money on getting your website up and running. And the new clients are flooding in right? What? They’re not? What happened? Let’s think about your website content.  Are you offering a real solution to your client’s problems or are you merely giving them a spiel about [...]

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Work alone? How to prevent ‘Professional Isolation’

May 3, 2010

As I sit here eating a sandwich at my PC (with my dining table right behind me!) I’ve realised that I’m still a victim of the “eating lunch at my desk syndrome”, even though I work from home, I have a lovely backyard to enjoy and a beautiful waterfront park available just at the end [...]

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Why outsourcing should be a key strategic direction for your business

April 19, 2010

Outsourcing seems to be one of those ‘love/hate’ topics.  Some people are fans, others despise the concept.  I suppose there are always two sides to every story, and there have been some pretty controversial cases in Australia recently demonstrating how outsourcing by major employers can impact the livelihood of many hard working Australians who face [...]

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Social Media 101: Getting Started

April 1, 2010

Article By Clare Lancaster on Dynamic Business Want to join in the social media revolution but don’t know where to start? The following tips will help you get your social media campaign up and running. Research the tools you are going to use and get to know them before participating. Choose one tool to start [...]

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How small business is using social media

March 14, 2010

Interesting article here from Mashable. Nearly one in five small business owners are integrating social media into their business practices with the belief that social media can help them generate more leads. Facebook and LinkedIn are the most popular sites. Interestingly, a small percentage of small businesses use Twitter as a customer service channel to [...]

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Tips for SEO friendly marketing content on your website

February 6, 2010

Article by Neil Paige Getting your website positioned as high as possible in SERP (Search Engine Result Pages) is one of the main goals for everyone who has a SEO strategy. Statistics prove that the percentage of getting a click to your website keeps on reducing as the searcher moves down the result pages on [...]

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Networking

January 26, 2010
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Great tweet today by @iggypintado highlighting an article by Roger Lawrence about face to face networking and ‘The Importance of the Water Cooler‘ . As a full time single mum and business owner, I have limited ‘child free time’ a week and it’s a real struggle to find any networking events that fit into that [...]

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Build your business with outsourcing

January 18, 2010

Excellent article here on how to build your business with outsourcing. Interesting point, it’s not always about outsourcing the things you don’t like to do, it’s about outsourcing the things that prevent you from working on the core activities of your own business (like generating income!). Till next time,

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Planning for Non-Planners

January 15, 2010

So I’m working on my marketing plan and came across this excellent article over at  Understanding Marketing that could really have been written about my own experience and recent ‘light bulb moment’ on the significance of effective planning. Click here to read the article. Great tips & worth a read! Till next time,

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Light bulb moments

January 13, 2010
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Being what some people call an ‘ideas’ person, I’m often characterised as being flexible, adaptable, open to change, creative etc. Although these are all positive attributes, the down-side of this ‘flexible’ attitude of mine is quite often I find myself with too many ideas. Is that even possible? Well, I’m starting to believe that it [...]

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Working from home and setting boundaries

August 27, 2009
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For many people who work from home, one of the biggest challenges is setting boundaries to separate ‘work time’ from ‘personal time’. I’m sure many of you can relate to this, but there seems to be a perception out there that if you work from home, you are automatically available 24/7 to your clients, friends [...]

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Outsource your life…(literally)

July 1, 2009

Here’s a great article from the Sydney Morning Herald featuring Rosie Murphy, founder of the Virtually Yours Virtual Assistant (VYVA) Network .  The article has a focus on “personal outsourcing” particularly to overseas organisations.  While the article does mention Australian based networks such as Virtually Yours, it would be really great to see the Australian media focus [...]

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Where should a VA be located?

June 10, 2009

I read an interesting article by Linda Anderson on Flying Solo recently recently regarding where a Virtual Assistant should be located and thought it was a relevant article to include on my blog. So here’s the link  http://www.flyingsolo.com.au/p257896994_Where-should-Virtual-Assistants-be-based.html. In a nutshell, the great advantage of having a virtual assistant is just that – they’re virtual.  [...]

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How to get things done…

April 22, 2009

Having recently moved house with a young toddler and two businesses to keep running, I couldn’t help saying to myself on a number of occasions “there’s just not enough time”.  When panic started to set in with the pressure of looming deadlines and so much to do, I had no choice but to get organised [...]

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Tips for setting up a VA relationship

March 31, 2009

Take the time to establish clear processes and expectations up front with your VA and your working relationship will be productive and rewarding from the very beginning.  Here are my three top tips to manage a relationship with a VA. Know what you want. To create clear expectations for a VA, you need to have a [...]

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What is a Virtual Assistant?

March 31, 2009

When introducing myself to new people, I’m always asked the question “So what do you do”. When I worked in the corporate world, this question was pretty simple to answer. Nowadays, when I answer “I’m a virtual assistant” I generally find myself explaining what that means. Not that I’m complaining! I’m proud to be part [...]

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